Digital Marketing
Digital marketing refers to the promotion of products or services through various digital channels, such as search engines, social media, email, and websites. It encompasses various strategies and techniques to reach a targeted audience and drive engagement and conversions. Some of the common types of digital marketing include:
Search engine optimization (SEO):
It involves optimizing a website's content and structure to improve its ranking on search engine results pages (SERPs) for targeted keywords.
Pay-per-click advertising (PPC):
This type of advertising involves placing ads on search engines, social media, or other websites and paying each time a user clicks on them.
Social media marketing (SMM):
It involves promoting products or services on social media platforms, such as Facebook, Twitter, and Instagram, through paid and organic content.
Content marketing:
It involves creating and sharing valuable, relevant, and consistent content to attract and retain a targeted audience and drive profitable customer action.
Email marketing:
It involves sending targeted messages and promotional offers to a group of subscribers via email.
Affiliate marketing:
It involves promoting products or services of other businesses and earning a commission for each sale made through a unique affiliate link.
Influencer marketing:
It involves collaborating with social media influencers to promote products or services to their followers.
Video marketing:
It involves creating and sharing video content on platforms such as YouTube, Vimeo, and social media to promote products or services.